Our research aim is to analyze the Rolling Machines persuasion strategies used by startups to attract potential talents.In order to meet this goal, we selected eight startups through convenience sampling; the interviewees are responsible for the Personnel Management of these companies.The research corpus was analyzed through a discourse analysis approach.The research findings indicate seven strategies of persuasion in the recruiting process, which indicate a few discursive oppositions: we versus them, social media and employer branding, Vitamin C the pop management trend, diversity discourse, flexibility, relaxed working environment, and growth discourse.All these themes emerge as persuasion andseduction strategies that turn organizational discourse into a more subtle and engaging speech.
Startups explicitly establish interdiscursive relationships with the capitalist discourse.